◉ Trial Task

Condition

• fondi is an English learning platform where the user can interact and learn with other users around the world.
  • Our services focus on user-to-user and community learning
  • Role-play mode with AI support to provide a better learning experience
• We have 1M users with 200K MAU around the world with the motivation to get friends for English improvement and to master English for a better career.
• Currently, fondi focuses on organic growth in order to provide more sustainable growth in the future.
• We have a good performance on paid ads (around 10 JPY/install), but we want to diversify the acquisition channel to:
  • Reducing the risk with more acquisition channel
  • Get more qualified users to increase engagement and retention in fondi and in the end generate more revenue.

Question

• What is your strategy&action plannings for the short-term (3-month period) and long-term to drive organic growth to get more qualified users?
  • Let’s focus on the Pakistan market reducing the complexity of the market.
• In the short term bases, you will work with a limited number of teams (1-2 members) with the assumption you can scale your team after an initiative works well.

Notes

• You can create your assumption for the market condition, and budget in order to provide a clear strategy.
• Please submit this case study maximum of 5 pages (document or presentation format).
• Feel free to ask the team who reach you if you need more information.